Liu Linsha Associate Professor Master's Supervisor

School of Humanities, Southwest Jiaotong University

Teaching-research Office: Advertising    

Native Place: Sichuan Province/Suining City

Final Graduation School: Sichuan University    

Graduation Major: Literature and Art Culture and Media

Teacher's Remarks: before accomplishing a task, one must conduct himself.

Access Address: http://yz.swjtu.edu.cn/~6671

Office Phone:  13678189496

E-mail:  liulinsha@swjtu.edu.cn

Personal Homepage:  http://faculty.swjtu.edu.cn/liulinsha

Mailing Address:  School of Humanities, Southwest Jiaotong University

♣ Teacher Profile

Liu Linsha, a native of Suining, Sichuan, was born in Chengdu; he graduated from the major of Educational Technology, Department of Electronics, Beijing Normal University in 1998 with a bachelor's degree in Education, the major of News Services, the College of Literature and Journalism of Sichuan University in 2001 with a Master of Arts degree and from the major of Literature and Art Study, the College of Literature and Journalism of Sichuan University in 2006 with a doctorate in Literature; in 2001, he was engaged in university education; in 2015, he was outbound of postdoctor in the direction of art history in the School of History & Culture, Sichuan University; now, he is Associate Professor in the Department of Communication, School of Humanities, Southwest Jiaotong University, Master's Supervisor, Vice Director of the Department of Communication, and Visiting Scholar at the University of North Carolina at Chapel Hill; Liu Linsha has been working on brand image, new media communication and quantitative research of communication for a long time, and has successively published 27 related research papers, 15 of which have been published in the core journals of Peking University and CSSCI source journals; he has written 2 books and co-authored 3 books, and presided over 2 provincial and ministerial-level topics and 5 departmental-level topics.

♣ Research Fields

Communication, Advertising, Quantitative Research, New Media Research

♣ Enrollment Major

Note: the major of master's enrollment is filled out by the supervisor in person. Some teachers may not set it, but it does not mean that master's degree is not enrolled.

♣ Admission Requirements

Familiar with film and television communication, new media or advertising and marketing business

Laying a solid theoretical foundation

Capable of data analysis to a certain degree